Effective Date: June 2nd, 2010
Silver Diner, Inc. (Silver Diner) is committed to safeguarding your privacy; we take your privacy seriously. We will not sell, rent or otherwise distribute your personally identifiable information, which we receive through our website or from any other source, to third parties except as explained below. Please read the following policy to understand the care with which Silver Diner will treat your information. This policy may change from time to time so please check back periodically.
If you have concerns, comments or questions concerning this policy, please contact: firstname.lastname@example.org
What information does Silver Diner collect from me?
Silver Diner may collect information about you, such as your name, postal address, email address, zip code, phone number and dining preferences through any of the following: online email address submissions, in‐restaurant and on‐line surveys, dining frequency or special program cards and/or promotions, online gift card and merchandise purchases, or other voluntary activities.
Can I remain anonymous when I provide information to Silver Diner?
You can visit our Web site without identifying yourself or giving us any personal information. If you give us your email address, enroll in our EAT WELL, DO WELL Club or any other special program, club or promotion, purchase gift cards or merchandise online, or voluntarily complete a survey, you will no longer be anonymous to Silver Diner. We may ask you for additional information from time to time, which you may decide to provide to us or not. If you contact Silver Diner through the Web site or otherwise, we may keep a record of that correspondence.
How does Silver Diner use the information?
Our primary goal in collecting information is to improve customer service, communicating Silver Diner promotions and services and providing you with the best possible experience. We may use your information to notify you of special offers and services available from Silver Diner, and its affiliated companies.
On a blinded, aggregated basis, we may do research on our customers' and Web site users' demographics and behavior based on the information you, other guests and users provide to us. Personally identifiable information would not be used for this type of research. We may disclose such blinded and aggregated data and user statistics to third parties and for other lawful purposes.
Does Silver Diner share my information?
We will not sell, rent or otherwise distribute your personally identifiable information to third parties, except when we have your permission or under the following circumstances:
* As required by law: We may disclose or access your information when we believe in good faith that the law requires it.
* Gift cards and Silver Diner Merchandise: We use a third party service provider to facilitate the gift card and merchandise service. That third party is required to maintain the confidentiality of your gift card and merchandise information and may only use your information for the purposes of fulfilling and tracking your order, customer service and reporting to us.
* To provide service: We may share aggregated, non‐identifiable information as well as personally identifiable information with our affiliated companies and service providers, such as those who provide gift card service or email marketing. All such service providers are under contract with Silver Diner to help provide specific services. If you do not want your information to be shared, you can choose not to provide the information.
How can I control access to my personal information and its use?
You may contact us at the email address above if you wish to view, edit or delete your personal information from our database and we will use commercially reasonable efforts to accommodate your request.
How does Silver Diner protect financialrelated information?
Keeping your personal financial information private is critical to us. You may provide such information to us when you purchase gift cards or merchandise online. We do not store credit card numbers or bank account numbers. This information will be kept secure and we will transfer your credit card number, bank account number or other personal information only to the third party gift card service or merchandise provider, which is bound to keep your information confidential, and to the appropriate credit card company or bank only in order to process any online payments.
What security precautions are in place to protect the loss, misuse or alteration of my information?
It is our policy to closely protect your personally identifiable information. Though no data transmission over the Internet can be guaranteed to be 100% secure, Silver Diner employs industry standard security techniques that are designed to protect the privacy of any information you share with us.
What are cookies and how does Silver Diner use them?
How do I opt out?
If you no longer wish to receive ongoing marketing communications from us, we will provide you with simple instructions on each marketing email from Silver Diner to enable you to unsubscribe from future emails from Silver Diner. You may also contact us as explained above.
What else should I know about my privacy?
Please keep in mind that whenever you voluntarily disclose information online, that information may be accessible to other online users. Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any other personal information.
How is information from children treated?
Silver Diner does not intend to collect any personally identifiable information from children under the age of 13 without verifiable parental consent. If we learn that such a child has provided us with personally identifiable information, we will immediately delete it. If you learn that such a child has provided us with personally identifiable information, the parent or guardian should contact us as described above and we will immediately delete it.